Why Tradeshows for Lead Generation?
 High-tech companies send their C-level Executives, VP of Sales, VP of Marketing, Product Managers, and other key sales and marketing people to exhibit, network, and speak at niche industry tradeshows
This huge network of high-tech executives is an invaluable source of leads for companies who sell products and services to high-tech companies
Collecting business cards from tradeshows is more accurate, targeted, effective, and less expensive, compared to list rentals and other sources
Collecting business cards from tradeshows is a great way to build and enhance your internal CRM, SFA or contact management database
People give out their business cards at tradeshows expecting to be contacted and followed up with
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